Seller Resource Center
For Sellers, Ashley Calhoun
Northeast Atlanta
A step-by-step guide to pricing, preparing, marketing, negotiating, and closing your home with confidence.
Why Work With Ashley
My job isn't to put a sign in your yard. My job is to help you make informed decisions, avoid costly mistakes, and maximize your outcome, from contract to closing.
The Selling Process
We meet, define goals, review this resource center together.
Comparable analysis, absorption rate, positioning.
Targeted cleaning, decluttering and repairs that move the needle.
Professional capture, copy, and a launch plan.
Qualified buyers, scheduled access, real feedback.
Side-by-side analysis, terms before price.
Inspections, appraisal, title, managed quietly.
Funds disbursed. Keys handed over. Done.
Preparing Your Home
Marketing Strategy
Full interior coverage with professional photography, covered as an expense by me.
Complete, accurate, optimized for buyer-side search.
Distributed to every major portal within 24 hours.
Curated reels and stills across Instagram and Meta.
Direct outreach to agents whose buyers match your home.
Targeted broker network notifications and co-op briefings.
Deployed when data shows it will help, not by default.
Available at your discretion. Some sellers prefer privacy; others want maximum visibility.
Professional email platforms and paid distribution tools, covered as an expense by me.
Short-form video for homes where it elevates the story.
Views, saves, showings, feedback. Every Friday.
Buyer Agent Compensation
Buyers and sellers now negotiate compensation differently than they did historically. You have three options.
Pros
Pros
Cons
Pros
Cons
My Listing Fee
3% to list and market your property.
Buyer agent compensation, if offered, is determined by you and negotiated as part of the overall transaction strategy.
Industry Update
The real estate industry has changed how commissions are disclosed and negotiated. If you want to understand exactly how this affects you as a seller, the National Association of Realtors breaks it down in plain language.
Read the NAR Guide for SellersNet Proceeds Calculator
A directional estimate, not a guarantee. Adjust the values to model your situation, then we'll refine the numbers together.
Directional estimate only. Actual proceeds depend on final offer terms, prorated taxes, title fees, HOA dues, and any negotiated credits. Not a guarantee.
What Am I Signing?
You'll receive a copy of every form you sign. These are the documents to expect during the listing process.
This is not an all-inclusive list. Additional documents may be required based on your property, location, and transaction specifics. The Lead-Based Paint Disclosure applies to homes built prior to 1978.
Seller Resources
FAQ
Next Step
Schedule a 30-minute listing consultation. We'll walk through pricing, timing, and your proceeds estimate together.